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Switch
Switch is a brand of Axiom Telecom that produces covers of all kinds for smartphones, tablets, and laptops. I managed the social media editorial calendar for them and various activations that combine on-ground and digital experiences.
The front cover
For Ramadan, we created a special cover that went viral and generated PR.
Switch the comic
At the Dubai Comic Con, we set up a booth where passing cosplayers could become part of a live comic story unfolding on our Instagram Stories. Each photo taken at the booth was immediately edited and added to the Stories, creating unexpected developments. The activation resulted in a +17% increase in followers and helped sell hundreds of covers at the booth.
AGENCY: BUZZMAN MIDDLE EAST
Copywriter + Art Director: Mattia Perego, Micky Huang
Creative Direction: Mattia Perego, Micky Huang
General Manager: Adil Zghaoui - Account Director: Olivier Lopez
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