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Meraas - Iftar for one
Iftar, the dinner that marks the end of the fast during Ramadan, is a moment of sharing like no other: families gather around the table, and the city fills with large tents where people dine with friends and relatives. In such a moment, those who are victims of domestic violence are even more alone. To raise awareness about their condition, we created disruptive installations: single-person Iftar tents. A place to feel the loneliness of those who feel abandoned by everyone.
The campaign, created for Meraas, was implemented in iconic locations in Dubai such as JBR and City Walk, reaching a vast audience and generating media coverage that contributed to the success of a fundraising campaign for the DFWAC association.
AGENCY: BUZZMAN MIDDLE EAST
Copywriter + Art Director: Mattia Perego, Micky Huang
Creative Direction: Mattia Perego, Micky Huang
General Manager: Adil Zghaoui
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