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Resume and work experience
SENIOR COPYWRITER - CREATIVE - FREELANCE
AUTHOR - MONDADORI, EINAUDI RAGAZZI
Milano, 2019 - Today
Milano, 2019 - Today
I work on various communication projects for agencies and brands. Among the key projects, I collaborate with Ogilvy Dubai on several significant pitches, such as Pfizer, Carrefour, and Abu Dhabi Sport Council. My task is to identify the creative concept and build the communication campaign. With the digital agency Triboo, I have been involved with ikea.it and loyalty communication for over 2 years, managing the content strategy and content creation.
In 2019, I published my first book, 'Extraordinary fairy tales for unconventional families,' with Einaudi Ragazzi, followed by several releases for children and young readers. With Mondadori, I publish middle-grade and YA novels, both under my name and using a pseudonym.
SENIOR COPYWRITER - CREATIVE LEAD - BUZZMAN MIDDLE EAST
SENIOR COPYWRITER - CREATIVE - MCH GLOBAL
Zurich, 2018 - 2019
Dubai, 2015 - 2018
I work as a creative in developing events, campaigns, and activations in the field of experiential marketing. Among the clients: H&M, FIFA, BMW, Samsung.
I am responsible for the creative outcome at the Dubai office. I work on numerous pitches and campaigns for prestigious brands such as Emirates, Air Arabia, Axiom Telecom, Dubai Tourism, and many others. I have gained extensive experience in digital and social media, creating editorial plans across various platforms and digital activations for our clients.
SENIOR COPYWRITER - GREY DUBAI
SENIOR COPYWRITER - GREY UNITED
Dubai, 2015
Milano, 2013 - 2015
I join an international team of creatives and work on various communication projects and integrated campaigns for the agency's clients, including Ferrero, Panadol, and Gillette.
I work on integrated campaigns from conception to final production. Among the numerous clients: subito.it, Vodafone, Sky TV, BNL.
COPYWRITER - 1861UNITED
Milano, 2007 - 2013
I begin my career at 1861United, where I have the opportunity to work with some of the best creative directors and copywriters in Italy, such as Pino Rozzi, Stefania Siani, Francesco Poletti, Vincenzo Celli, Luca Beato, Mario Esposito. I work on TV, print, radio, OOH, and digital campaigns for brands like Ikea, Yamaha Motors, SKY TV, Lexus.
Education
Master in Copywriting
Master's degree in Cultures and Languages for Communication
Accademia di Comunicazione, Milano 2007
Università degli Studi, Milano 2006
Bachelor's degree in Modern Literature
High School Diploma
Università degli Studi, Milano 2004
Liceo Scientifico Agnesi, Merate 2001
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