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H&M - Conscious Cube
Everyone talks about sustainability. H&M takes tangible action with the Conscious Collection and this installation we created in Zurich to launch it. A 100% sustainable fashion display where people can discover the collection and the brand's values surrounded by nature. After the activation, natural elements were transplanted, and wooden components were entirely reused.
AGENCY: MCH GLOBAL
Copywriter + Art Director: Mattia Perego, Simon Waloszek
Creative Director: Chris De Abreu
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